As an open source platform originally created by Microsoft, Dotnet needed a brand expression that balanced credibility with community energy, setting it apart from traditional Microsoft developer tools. Our challenge was refreshing the visual identity to feel vibrant and approachable while honoring its technical heritage. We preserved beloved elements like the iconic Dotnet Bot mascot, but gave it a contemporary edge alongside a dynamic color palette and modernized design system that speaks to both seasoned developers and newcomers to the platform.

The big challenge was that Dotnet didn't have a perception of "modern". The bold approach to color, type and illustration was intentional in order to rejuvenate the brand expression to meet this challenge.