As an Art Director on the Skype Brand Experience team, I had the privilege of working with one of the most fun and expressive brands of my career. Skype’s brand system at the time was highly dynamic and genuinely reflected the product’s pioneering role in making free audio and video communication accessible to people around the world. My work involved translating the brand’s playful and approachable personality into engaging visual experiences, ensuring consistency across campaigns, digital touchpoints, and marketing initiatives. Collaborating closely with a talented team, I helped maintain the brand’s distinctive voice while pushing creative boundaries, reinforcing Skype’s position as a globally recognized and beloved communication platform.