The visual strategy for the Azure Dev Summit was designed to resonate with developers, conveying both vibrancy and a sense of community. We developed a series of motifs inspired by the architecture and cultural character of Lisbon, the host city, creating a visual identity that felt locally grounded while engaging a global developer audience. This was a third party, community event that needed to ladder up to Microsoft, though in a slightly independent way in terms of brand.

This work needed to come alive fast. We created a mini system in the span of a week, taking a bold an fun approach that blended 2D and 3D elements, photography and color.